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Latest blogs and news

Segmentation-vs-demographics

Segmentation: telling you what demographics can’t

For many businesses, grouping customers for targeting purposes simply means demographics: gender, age and so on. This provides neither an …

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why use segmentation

Why use segmentation anyway?

Aside from those who work within market research, many people see segmentation as a bit dry and complex. But if …

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Clusters' case studies

We’re proud of our work: read our case studies

We’ve worked with clients in over 30 countries, across a wide range of industries.

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